Built by operators. Backed by science.
Forkast was born inside Wharton with one belief: restaurants deserve a pricing brain as smart as their kitchens.
Make every restaurant price like a Fortune 500.
For decades, the world's largest brands have used pricing science to win. We built Forkast so that every operator — from a single café to a 400-unit franchise — can compete with the same firepower.
Pricing intelligence
Wharton-grade models reading every menu, every market, every shift.
Operator-grade clarity
Every move is explainable, defensible, and instantly actionable.
Built to compound
The longer it runs, the smarter it gets — your menu, your moat.
“Restaurants don't lose on the food. They lose on the math. We fix the math.”
Restaurant pricing, finally a science.
We're a team of operators, scientists, and engineers building the pricing brain hospitality has been missing.
Science first
Every recommendation is grounded in proprietary models developed at Wharton — not folklore.
Operator empathy
We were built with operators, for operators. No 90-day onboardings, no consultant hand-offs.
Continuous learning
Models that adapt to your menu, your venue, your market — every shift, every week.
Defensible decisions
Every price has a reason. Every reason can be explained to your team and your guests.
A short timeline
- 012023Forkast Research is founded inside Wharton
- 022024First pilots with award-winning NYC operators
- 032025Launched the Forkast Pricing Engine
- 042026Powering pricing across multi-state chains
Founding team combining agentic AI, pricing expertise, and restaurant operations.
A small, senior team that has built, run, and priced restaurants — and now builds the math behind them.
Kiran Chokshi
Founder & CEO
Yashodhana Raj
COO
Jeet Shah
Founding Engineer
Outcomes operators can measure.
Real results from real restaurants — not vanity metrics. Every number below is anchored in deployments and Wharton-grade research.
Avg. uplift across deployed locations
Per location, per week — gone forever
Proven return, science-backed pricing
Proprietary models tuned to hospitality
Endorsed by world-class investors & partners.
Born inside Wharton and supported by global investors and operators who believe restaurants deserve a smarter pricing brain.
- Investor01 / 03
AntlerGlobal day-zero VC - Academic02 / 03
The Wharton SchoolUniversity of Pennsylvania - Accelerator03 / 03
Outside The BoxF&B founder collective
We'd love to hear about your venue.
See exactly how Forkast lifts profit on your menu — in a 15-minute conversation.
- 15-minute call
- Live menu walkthrough
- No setup, no commitment